SaaS Businesses

Whether you’re looking to generate more leads, raise brand awareness, reach more candidates, or increase product adoption, you’ll need copy and content that compels and converts.

Content

Content for SaaS and tech businesses should be as compelling as the products they’re building.

I cover a range of content like blogs and thought leadership, but my specialty is long-form: reports, white papers, and ebooks.

Copywriting

All text is copy, but not all copy is good. I work with brands to craft creative, punchy copy that spurs the reader to act.

Already have the copy and want to make it better? I’ll make sure it’s clear, error-free, and speaks to the right audience.

Strategy

Starting from zero? No worries. I’ve developed comprehensive content strategies, frameworks, customer personas, and editorial calendars from the ground up for clients of all stages.

From scratch is my favorite place to start.

Matt Hogan, VP of Growth, HG Insights

“I've had the pleasure of working with Lauren for 5 years and counting. In that time, we've collaborated on 40 in-depth market research reports, which are marquee assets for our business. She's been the writer, editor and strategist behind the content. The assets drive millions in pipeline and revenue for us.

To say she is important, is an understatement.”

Work Samples

CONTENT

This 30-page report generated 500+ marketing engaged leads in the first week and $500K in pipeline in the first three weeks.

Client: HG Insights | Year: 2023 - 2024

“Lauren’s superb data analysis abilities enable her to transform raw, complicated data into clear and engaging narratives. Thanks to her work, our monthly marketing reports generate more leads and pipeline than any other campaigns we run. ”
— Terra Breeden, Content Marketing Manager, HG Insights

COPYWRITING & EDITING

Employer branding copy: Convincing candidates to apply in a competitive job market. Assets included landing pages, ads, executive content, social and website copy, job postings, value propositions, and messaging work.

Client: Personio | Year: 2024

“One of the best copywriters I’ve worked with - Lauren understands the ask and quickly grasps the tone of voice to produce quality copy and content. In a world full of bland and obviously ChatGPT-generated content I really appreciate having a quality copywriter on hand to elevate our brand and messaging, making it personalised, relevant, human and engaging. ”
— Jihan Ahmed, Head of Employer Brand, Personio

CONTENT

This long-form, ghostwritten blog covered insights on an emerging SaaS pricing topic and included a downloadable framework and template to increase value for the reader.

Client: m3ter | Year: 2024

“Lauren has helped us build out our content strategy from the very beginning (even pre-seed round of funding) and knows how to help us adapt our strategy as we scale. She’s been pivotal in ghost writing thoughtful blog pieces for our executives, easily distilling their ideas and tone of voice, as well as building out a social media influencer strategy for each. ”
— Kelly Singsank, Director of Marketing, m3ter

Let’s work together.

Interested in working with me? Fill out some info and I’ll be in touch to kick off next steps:

  1. Free consultation call

  2. Proposal and project scoping

  3. I’ll get to work!